Hit Promotional Products uses robotic work cells


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As the largest manufacturer of promotional items in the United States, Hit Promotional Products is nationally recognized for its value and customer service. To maintain its reputation, while offering a range of products, Hit has decided to embark on a multi-year initiative to reinvent its end-to-end business processes.

In particular, Hit wanted to implement “lights out” robotic solutions to package its products. Faced with both rapid growth and market disruption, Hit identified goals to increase productivity and reduce operating costs. After identifying these goals, the manufacturer selected a strategic partner, a robotics hardware and software developer.

Hit team members, along with its technology partners, worked with the developer to co-create custom robotic work cells, which provide a robotic solution that reduces order fulfillment time. Robots as a Service (RaaS) provide a value structure to support business operational goals. Instead of the traditional capital expenditure, or capital expenditure, the RaaS provides a monthly service platform as an alternative financing option, without the monetary burden of a large equipment expenditure during the initial phase of the loan. ‘integration.

Hit was able to deploy the custom bots in 60 days and continues to pack tens of thousands of items per day during peak periods. In the first two months of operation, more than 200,000 products were packaged using the new robotic work cells; to date, over a million items have been packaged.

Hit continuously introduces over 500 new items per year and has been a member of the promotional products industry for over 50 years. By investing in robotics automation, it has remained competitive and is also growing exponentially. And, as a result, it continues to achieve its key goals: to deliver nationally recognized customer service, competitive pricing and a range of products.

RIOS intelligent machines
(650) 800-7183

November 16, 2021

About the Author

Chris Lewis Chris Lewis is the owner of Innovative Written Solutions, a content development and editorial services company based in Troy, Michigan. In addition to developing content for Modern Materials Handing, he has also written for a wide variety of companies, ranging from the Golf Channel to St. Jude Children’s Research Hospital, as well as industries such as engineering. , higher education and workforce solutions. He can be contacted at [email protected] or www.linkedin.com/in/chris-lewis-aa301b14.

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