Google Stadia is being shut down after the company admits it ‘has failed to gain traction’

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Google is permanently closing Stadia.

In 2019, Google first unveiled its cloud streaming service, Stadia, leading a new venture aiming to carve its way into the gaming industry. Today, however, the company announced that it’s throwing in the towel – Stadia is destined to become another high point on the company’s long list of failed projects. The service must close permanently on January 18, 2023.

The news comes from a Google blog post earlier today in which Stadia VP and GM Phil Harrison explained:

“A few years ago, we also launched a consumer gaming service, Stadia, and while Stadia’s approach to streaming games for consumers was built on a solid technology foundation, it didn’t win. the appeal we expected from users, so we made the difficult decision to start terminating our Stadia streaming service.”

Google staff assigned to Stadia are moving to other parts of the company as Google plans to redistribute its cloud streaming technology to subdivisions such as YouTube and Google Play.

The company will be issuing refunds for Google Stadia, which is explained in an FAQ post published today along with the blog. Regarding refunds, the FAQ states that while hardware purchases can be refunded, Pro subscriptions cannot:

We will offer refunds for all Stadia hardware purchases (Stadia Controller, Founders Edition, Premiere Edition, and Play and Watch with Google TV packages) made through the Google Store and software transactions (games and add-on purchases) made through the Stadia Store . Stadia Pro subscriptions are not eligible for refunds, but you will be able to continue playing your games in Pro at no additional cost until the final end date.

Today’s news follows a series of rumors last year suggesting that Google was planning to shut down Stadia after it admitted to halting development of new games. It was only three months before its vice president and head of product development at the time, John Justice, left the company. Concerns were later allayed with a Tweet that insisted there were no such plans.

We’ll never know how long Google had been considering shutting down its Stadia service, but the Tweet above has aged like milk after today’s big announcement.

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