Devon Pritchard Named Executive Vice President of Sales, Marketing and Communications at Nintendo of America

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REDMOND, Washington.–(BUSINESS WIRE)–Nintendo of America today named Devon Pritchard Executive Vice President of Sales, Marketing and Communications, following her tenure as interim executive in that role since November 2021.

A member of the Nintendo of America team for 16 years, Pritchard previously served as executive vice president of business affairs and publisher relations. Most recently as Acting Head of Sales, Marketing and Communications, Pritchard oversaw significant nintendo switch the game starts like Pokemon Legends: Arceus, Kirby and the Forgotten Land and Nintendo Switch Sports. Going forward, Pritchard will oversee strategy and execution in the US and Canada.

“Devon’s years of leadership at Nintendo give him a deep understanding of our people, our products and our fans,” said Doug Bowser, President of Nintendo of America. “I have worked closely with Devon over the years and know that she will use her brand knowledge and unique skills to help us expand our markets, drive engagement and grow our business through new ideas and inspired thinking that will help Nintendo continue to put smiles on the faces of our customers.

In his new role, Pritchard will report to Doug Bowser, president of Nintendo of America.

For more information on Nintendo, visit https://www.nintendo.com/.

About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names around the world, including mario, donkey kong, The Legend of Zelda, metroid, Pokemon, animal crossing, pikmine and Splatoon, thanks to its integrated hardware and software products. Nintendo aims to provide unique and intuitive entertainment experiences for everyone, by manufacturing and marketing video game devices such as the Nintendo Switch family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold over 5.3 billion video games and over 800 million hardware units worldwide. From the launch of the Nintendo Entertainment System Over 30 years ago, today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on people’s faces around the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Washington, serves as the headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

Note to editors: Nintendo press materials are available at https://press.nintendo.com, a password-protected site. To obtain a login, please register on the site.

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