Brazilian consumers prefer smartphones to PCs


The number of smartphones in use in Brazil continues to overtake the base of personal computers in the country, accounting for 52% of active devices, according to a new study.

There are 242 million smartphones currently in use in Brazil, while personal computers – desktops, laptops and tablets – account for 210 million devices. The figures were revealed in the 33rd edition of an annual study on the use of IT in business in Brazil, carried out by the Applied Technology Center of the Fundação Getúlio Vargas (FGV) business school.

“Smartphones are the object of desire of all social classes and are the personal computer of the vast majority of the population”, according to the FGV professor responsible for the research, Fernando Meirelles. He noted that in the PC segment, tablet sales remained stable in the enterprise space, while laptops are more sought after than desktops in the end-consumer segment.

Three smartphones are sold for every TV in Brazil, according to the research. When it comes to portable devices (smartphones, tablets and laptops combined), Brazil has 352 million devices in use.

The study consulted 2,650 Brazilian companies and reveals that 2021 has been a good year for the sector, with the PC segment seeing a 27% increase with 14 million units sold.

FGV Research predicts a 10% growth rate for the PC market in Brazil for 2022. According to the survey, Brazil will reach one computer per person by 2023, with 216 million units in use.

As for the broader performance of Brazil’s tech sector, a separate study by the Brazilian Association of Information and Communications Technology (Brasscom) reported double-digit growth in 2021, driven by demand. of the internal market in hardware, software and services.

According to the trade body, in 2021, the Brazilian ICT sector generated revenues of 597.8 billion Brazilian reais, an increase of 18.3% compared to the previous year. The association also noted that the sector accounts for 6.9% of Brazil’s GDP.


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