Automotive supplier improves bi


WOBURN, Mass., June 02, 2022 (GLOBE NEWSWIRE) — Bridgeline Digital, Inc. (BLIN), a cloud-based marketing technology software provider, today announced that its site search product has been chosen by an auto parts dealership to support their online BigCommerce store.

Bridgeline continues to win major distributors in the automotive industry, including industry leaders 1-800-Radiators and Gerrie Electric. Hawksearch has been recognized by the automotive industry as a key part of their conversion strategies for their innovative “Year, Make, Model, VIN” functionality. While most site search solutions are limited to facet filtering, Hawksearch can take car-specific facets right from the search bar to narrow down results on an individual level.

Operating in Massachusetts since 1976, family-owned Belmetrics has supplied automotive and performance shops nationwide with hard-to-find equipment. Hawksearch was selected by the hardware distributor because it identified providing a relevant and seamless shopping experience as one of its business goals.

Like many B2B e-commerce sites, the retailer offers thousands of SKUs, with over 12,000 products in total. The retailer identified the ability of Hawksearch’s AI-powered search platform to optimize large SKU environments to personalize and simplify the buying journey for B2B customers. Hawksearch is ideal for auto parts and hardware distributors as it is able to distinguish minute differences in items such as nuts and bolts to recommend the most relevant products.

Ari Kahn, CEO of Bridgeline, said, “We look forward to working with our partner to provide the right products to their customers. It’s always exciting when B2B distributors find that Hawksearch is designed and better suited to their specific business needs.

About Bridgeline Digital

Bridgeline helps businesses grow online revenue by increasing traffic, conversion rates, and average order value. For more information, visit


Danielle Ervin

Vice President of Marketing

Bridgeline Digital

[email protected]



About Author

Comments are closed.