ASUS Copies MSI and Releases Neon Genesis Evangelion Anime-Inspired Hardware, Including Graphics Cards and Motherboards


ASUS has copy MSI’s attempt to offer hardware products inspired by one of the most popular anime, Neon Genesis Evangelion.

ASUS rips MSI’s Neon Genesis Evangelion anime-inspired theme for its ROG graphics cards and motherboards

In 2021, we reported that MSI was working on its own anime-themed PC products that would include graphics cards, displays, motherboards, power supplies, coolers, and more. The new products were designed to compete with ASUS’ GUNDAM. products that were becoming popular among the anime community. This year at CES 2022, MSI finally unveiled the lineup, offering four products to start with and adopting the look of the Evangelion Unit-01.

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Now ASUS has introduced itself to announce that it is also releasing its own Evangelion-themed PC products which reportedly include an ROG Maximus Z690 HERO motherboard and ROG STRIX GeForce RTX 3090 graphics card, both featuring the Unit EVA-01 theme. The purple and green colors are there to show that the design is true to the theme and the box and accessories have a similar theme.

Even the ASUS ROG Maximus Z690 HERO motherboard BIOS will feature the EVA-01 unit theme which looks pretty cool. The ROG M.2 expansion AIC is also Evangelion themed and can accommodate two additional NVMe devices as well as the three standard NVMe slots on the card itself.

The same goes for the ASUS ROG STRIX GeForce RTX 3090 graphics card which has been colored green and purple. The card is ASUS’ best variant with the latest ROG STRIX cooler and factory overclock out of the box. This is the third custom design of the ROG STRIX graphics card which is available in white, Gundam theme and now the latest Evangelion theme. The price of each variant will vary keeping in mind the limited nature of each model.

ASUS ROG Maximus Z690 HERO Eva-01 motherboard:

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ASUS ROG STRIX GeForce RTX 3090 Eva-01 graphics card:

It looks like the cards will be very limited as has only listed 15 units for pre-orders, 5 of which are already reserved. The price of the graphics card is huge $63,990 TWD which converts to US$2170 while the motherboard will cost $17,960 TWD or US$609. Both products are set to go on sale by lottery due to their limited availability between May 1 and May 5.

Now it would have been better for ASUS to offer their products in another anime theme rather than copy it from their competitor, but I guess they saw the popularity behind Evangelion and continued with their own product line based on this. That said, several PC makers are bringing iconic anime themes to their respective PC hardware and products, and that’s a good thing considering their popularity in the Eastern and even Western market.

News sources: Momomo_US , HXL , Cool PC


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