Apple is giving away a $50 gift card with Apple TV 4K and HD purchases


Apple is offering a $50 gift card with every purchase of an Apple TV 4K or Apple TV HD ahead of the scheduled launch of new Apple TV hardware.

Apple is giving away a $50 gift card with every purchase of a AppleTV 4K or an Apple TV HD in the US Apple TV is Apple’s smart TV box that was originally announced in 2007. However, the extravagant price tag of $299 meant the device never really caught on. and the company had to drastically reduce the price of the next-gen Apple TV box to be competitive. The latest version is the second generation Apple TV 4K which was announced last year. However, Apple also continues to sell the Apple TV HD from 2015. Both devices run tvOS 15 and are expected to receive the tvOS 16 update later this year.

Apple is also expected to launch new Apple TV hardware later this year. According Bloombergby Mark Gurman, the new Apple TV is in development “with an A14 chip and an additional gigabyte of RAM.” The more powerful hardware is said to be aimed at making the device more capable of gaming and should work well with the new gaming-centric features of tvOS 16. TF International Securities analyst Ming-Chi Kuo also believes that Apple plans to release a cheaper version of its Apple TV hardware soon. According to Kuo, the new version of Apple TV which “improves the cost structure” will be launched in the second half of this year.


Related: Apple TV 4K Vs. Apple TV HD: Which Apple Streaming Box is Best?

Apple is giving away a $50 gift card with Apple TV purchases in the US. The promotion is live from July 1 through July 14, but only applies to purchases through Apple’s official online store. Anyone can take advantage of the offer, but there is a limit of two units per account. The offer is valid on both the 32GB and 64GB variants of Apple TV 4K, as well as the 32GB version of Apple TV HD.

Apple TV remains expensive despite the offer

Apple in store

While the Apple TV HD (32GB) sells for $149, the 4K version costs $179 for the 32GB version and $199 for the 64GB variant. These are significantly more expensive than competing products like Chromecast with Google TV, Amazon’s Fire TV, and Roku, all of which start under $50. While the new gift card makes extravagant prices a little more bearable, Apple TV hardware remains one of the most expensive deals in its segment.

Apple currently offers back-to-school discounts on MacBooks and iPads as part of its annual promotional offers for students and teachers. Under the plan, eligible people will receive a $150 gift card with the purchase of a Mac and a $100 gift card with the purchase of an iPad. That’s on top of the already deep discounts Apple offers with its education pricing. However, the company does not normally offer promotions or discounts on its AppleTV hardware, suggesting it could be an attempt to get rid of existing stock before the new model(s) drop in the coming months.

Next: How to fix an Apple TV remote that isn’t working

Source: Apple

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