Advent of monogrammed and personalized floats


United States, Rockville MD, July 21 2022 (GLOBE NEWSWIRE) — According to Fact.MR, a market research and competitive intelligence provider, the global swimming pool floats market is estimated to be worth US$878.9 million in 2022 and is expected to grow at an impressive CAGR of 6.6% over the forecast years 2022-2032. The market is set to grow rapidly owing to the remarkable use case and safety provided by pool floats.

Leading manufacturers are adopting the strategy of customization to attract more customers. Top-notch customization as per customer demand, improved consumer convenience, and high functionality are likely to bolster businesses’ segmental revenue. Manufacturers aim to make pool floats with sustainable materials to attract environmentally conscious customers and diversify their product line. Moreover, monogrammed pool floats are also gaining popularity and providing an emotional quotient to pool floats, which brings new opportunities for pool float manufacturers.

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The customization of graphics and shapes is seen as a game-changer as the fancy looking pool floats attract a lot of teenagers. Additionally, pool party culture is growing day by day which is driving the market for pool floats with advanced drink floats and pool games.

The use of pool floats increased dramatically after the early stages of the COVID pandemic. In 2021, the global water sports equipment market revenue was US$46.2 billion. Pool floats are crucial equipment in the water sports industry. Thus, the growth of the water sports industry is directly proportional to the growth in the demand for pool floats.

Will residential swimming pools in the United States lead to a high demand for pool floats?

The pool float market in the United States is currently estimated at US$370.8 million and is expected to reach US$740.3 million by 2032.

The United States is a major center of activity for indoor swimming pools. The country has a large number of residential swimming pools (about 97% of North America) and uses the most adult swim floats.

The rapid development of the US water sports industry presents significant opportunities for market players. The rapid growth in the sporting goods industry is likely to create lucrative opportunities for pool float sellers in the near future.

Moreover, the country is experiencing a high demand for relaxing pool floats, fun pool floats, tanning pool floats and party pool floats.

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Key segments covered by the pool float Industry survey

  • Swimming Pool Floats Market by Type:
    • Pool lounges
    • Pool tubing
    • Pool mattress
    • pool runners
    • Other types
  • Swimming Pool Float Market By Material:
    • Foam pool floats
    • PVC pool floats
  • Swimming Pool Floats Market by User Category:
  • Swimming Pool Floats Market By Application:
    • Relaxation pool floats
    • Fun Pool Floats
    • Tanning Pool Floats
    • Party Pool Floats
    • Others
  • Swimming Pool Floats Market by Sales Channel:
    • Online sales
      • Company owned platforms
      • E-commerce platforms
    • Offline sales
      • Independent outlets
      • Franchised points of sale
      • Modern shopping channel
      • Others

Competitive landscape

Tier 1 pool float manufacturers are focusing on acquiring Tier 2 and Tier 3 manufacturers to enhance their product portfolios and develop a strong distribution network.

  • In December 2021, Aqua-Leisure Recreation, a pioneer in the development of water recreation products, acquired Airhead Sports Group, based in Denver, Colorado. With the acquisition of Airhead, a leading brand in the category of towable water sports and winter recreation products, Aqua-Leisure has become an industry leader in consumer goods for aquariums.
  • In February 2020, beanbag and pool float manufacturer Comfort Research acquired Spin Master’s outdoor manufacturing facility in Tarboro, NC and a specific product line from Spin Master’s outdoor portfolio.

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The key players in the pool float Market

  • Leisure Aqua-Leisure
  • Spin Master Ltd.
  • Intex Development Co.Ltd
  • Swimline Corp.
  • Search for Comfort LLC
  • Joyin inc.
  • Bestway Inflatables & Material Corp.
  • Shenzhen Jiaxin Technology Co., Ltd.
  • Poolcandy by B&D Group

Main takeaways from pool float Market research

  • The global swimming pool float market is expected to expand at an impressive CAGR of 6.6% and be valued at USD 1.67 Billion by 2032.
  • The market experienced a CAGR of 2.9% between 2017 and 2021.
  • By type, swimming pool tubes dominate the market and are valued at US$261.9 million in 2022.
  • North America led the global market with 42% market share in 2021.
  • Together, North America and Europe account for more than 2/3 of the global market share in 2022.
  • Demand for pool floats is expected to grow at CAGRs of 2.9% and 3.5%, respectively, in Europe and South Asia & Oceania.

About Fact.MR’s Consumer Goods Division

Expert analysis, actionable insights, and strategic recommendations from Fact.MR’s highly experienced technology team help customers around the world meet their unique business intelligence needs. With a repository of over a thousand reports and over a million data points, the team has analyzed consumer goods in over 50 countries for over a decade. The team provides unparalleled end-to-end research and advisory services.

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